Preferred Outlets at Rockford is a shopping destination located in Rockford, IL. As a Value-Retail Center, it occupies a prime spot at I-90 & Riverside Blvd.(I-39). Preferred Outlets at Rockford first opened in 2014. Shoppers can explore 420,000 sqft. of retail floor space featuring approximately 50 stores. A food court is available for visitors to enjoy between shopping trips.